Cool

You know how some (most) commercials absolutely, positively make ya dive for the remote - objective: mute button, and right NOW?  Well, this ain't one of 'em:

I LOVE this ad... I actually turn the danged teevee UP when it comes on.  Which, of course, makes me wonder: why can't ALL ads... I'd settle for half of 'em, actually... be captivating, intriguing, or otherwise engaging?  Why must 97.2% of the damned things be obnoxious?  Making a pleasant commercial just has to be one of the hardest things to pull off in a modern society.  Obviously.

That said... I won't buy a Kindle until the price comes down by at least half.  But I like the ads.